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Lefty Media

Lefty Media

AI plays favorites. We make sure it's you. KC AI discovery

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Lefty is ready for their next project!

Followed by Carolyn M, Bram D, and Révolté

Kansas City, USA

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Kansas City, USA

Cover image for Detecting a hidden AI model change from local logs
Detecting a hidden AI model change from local logs
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Cover image for Do AI crawlers read llms.txt? We measured 7 sites
Do AI crawlers read llms.txt? We measured 7 sites
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Cover image for So a little bit surreal
So a little bit surreal here. I got to talk to Joel Goldberg, a guy I have always admired, about Lefty Media Co (https://www.linkedin.com/company/leftymediaco/), old-man wood bat baseball, Children's Mercy (https://www.linkedin.com/company/childrensmercy/), and breaking a Guinness World Record for the longest marathon baseball game, 100 hours and 1 minute with 60 amazing men and women. These are moments you savor and do not take for granted. Thank you, Joel Goldberg (https://www.linkedin.com/in/joelgoldbergkc/), for having me on. What a privilege it is and I had so much fun talking to you! https://youtu.be/Bu9I3fXOL2Y?si=JfEcJ-2-1005ztZt
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A few of you asked what Lefty Media Co actually does. Here it is without the jargon. You know how you used to Google "best web designer near me"? People are not doing that as much anymore. They ask ChatGPT, or Perplexity, or Claude. And the AI hands them a short list of names. Two things decide whether you're on that list. First, does the AI even know you exist? That's the structural side. If your site isn't built so a machine can actually read who you are, what you do, and who you serve, you're invisible before the conversation even starts. The industry calls that GEO. Think of it as being findable in the new front door. Second, when someone asks "who's the best," does the AI pick YOU? That's the part I care about most. I call it Pick Rate. Being known just gets you in the door. Being chosen is the whole game, and it comes down to whether the internet trusts you: reviews, earned mentions, the kind of third-party proof that says you're the one. Here's the honest part nobody says out loud. Even Nike only gets named about 23% of the time when people ask AI for the best shoes. Nobody is at 100%. So this isn't a magic trick that makes you the only answer. It's making sure you're in the room when the question gets asked, instead of watching the AI hand your customer to somebody else. And none of it is a set-it-and-forget-it button. There's a human on it every day, reading what the AI is actually saying about you and adjusting. That's the part the software can't do alone. That's the work. It sits on top of your SEO, it doesn't replace it. Google still matters. This is just the layer for the room everybody's walking into now.
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