The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
New Lefty Notes. We asked ChatGPT, Claude and Perplexity how AI decides which local business to recommend, and all three leaned on the same Google help page, the one about ranking on Google Maps, to say reviews and listings win.
So we put them in The Argument, where their names stay hidden until the end, and showed them our own data. On identity, the AI described our clients correctly 17 times out of 17 when it read the business's own website, and 1 time out of 6 when it did not. On selection, 786 answers to who-to-hire questions in Kansas City came down to the five or six pages the AI read, mostly single pages whose address named the service and the city, and reviews were not what decided it. All three changed their answer, and one of them changed it while saying it had not.
Reviews still matter, just later in the line: across 1,095 answers to questions like "Is this business reputable?", 87 out of 100 talked about reviews, against about 12 out of 100 for who-to-hire questions. The caveats are in the post too: one city, one line of work, not yet published, and our own tool supplied the search results for two of the three.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Did you update your llms.txt last time you updated some fineprint on your website? What about the schema markup that still contains that old FAQ question that's not even live on the site anymore? Ah, those links you vibecoded are not accessible. Wait, do I need a way to pause, stop, or hide videos that move for longer than 5 seconds according to WCAG 2.2.2?
All these small, but important technical to-dos often land at the marketing team who has no idea, nor capacity to act like a developer and keep the website intact. Their job is hard enough as is without learning how to write parseable json-ld schema in the `<head>` and deal with SEO consequences.
That's why we're providing a /site-audit skill with all of our Webflow builds. Run it at your own pace, or we run it for you if you have a retainer. More info at https://www.geekygrowth.com/pricing#bonuses-once
Hero section for an AI search analytics tool platform.
Animation LIT up the hero section.
Definitely gonna convert "maybe" users to instant "sign-up".
Full landing page WIP, should be finished by tomorrow.
Fire hero Siam! That animation really does LIT up the section - "See how AI models see your brand" is such a strong hook for Askai. Agree, this will definitely push those maybe users to instant sign-up. Can't wait to see the full landing page tomorrow!
I Found 70 Spam Comments on My Own Website This Morning 😅
Yes. Mine.
I build and fix websites for a living. And this morning I opened my own dashboard to find:
❌ 70 comments waiting for approval, almost all of them betting sites, adult links and “great post, admin!” bots.
❌ 16 plugins sitting there with updates waiting.
❌ Contact forms with zero spam protection.
Nothing was “broken.” The site still loaded. Still looked fine.
That’s exactly the problem.
Most website problems don’t announce themselves. They build up quietly in the background while you’re busy running your business.
Outdated plugins become security gaps.
Spam comments make a site look abandoned.
Unprotected forms flood your inbox until you stop checking it, and miss the one real enquiry that mattered.
So here’s what I did:
✔ Updated every plugin (with backups first)
✔ Added a spam filter for comments
✔ Added hidden spam protection to every form
✔ Cleared out the 70 spam comments
Less than an hour. But only because I actually looked.
A website isn’t something you launch and forget.
It’s more like a car. It runs fine… until the day it doesn’t.
Quick question: When was the last time you logged into your website’s dashboard? 👇
If the honest answer is “I don’t remember,” send me a message. I’ll take a look.
Haha the irony is real Victor! I build and fix websites for a living and then your own dashboard has 70 spam comments waiting 😅 Those "great post, admin!" bots and betting sites are relentless. Nothing looked broken, that was exactly the problem - so relatable! Love how you turned it into a content piece too.