Two letters. One butterfly.
That's the whole icon for Roja.
A lot of brands use pretty obvious symbols when they want to show where they come from.
A chili pepper. A sombrero. Something literal.
I didn't want that for Roja.
The brand comes from a real story. Sofia's family grew...
I didn't want Mabel to just have a logo.
I wanted it to have a character.
A lot of neighborhood bakeries just have a wordmark and call it a day. Clean, simple, and that's pretty much it.
But Mabel needed to show up everywhere.
Cups. Bags. Shop windows. Clothes. Small pastry sleeves....
Four flavors. Four completely different personalities.
That's Berry Loops.
A lot of juice brands just change the color for each flavor and call it a day.
Same character. Same vibe. Just a different flavor name.
I didn't want to do that here.
So I gave each berry its own personality.
...
BYTE is a experimental granola brand built around the nostalgia of growing up in the 90s. Inspired by old school video games and the brand aims to turn breakfast into a playful digital adventure.
The BYTE logo is designed around a custom pixel inspired wordmark that brings the...
This sardine brand is named after a real person, not a made-up mascot.
Maroño was an actual fisherman in A Coruña, Galicia. His whole life ran on the rhythm of the Atlantic, and the daily catch, sardines packed into tins, meant to be shared with family and friends. That's not...
