Florence Blackadder

Almost $20,000 in 5 days - from a brand that had never sold a course before. That's what my client's achieved last week. They came to me with over 200,000 Instagram followers, a hugely engaged audience of aspiring actors, and a course idea they'd been sitting on for months....

We partnered with Define Digital Academy, a Google Ads–focused education platform for business owners, to design and build the full backend infrastructure of their digital ecosystem using Kajabi.

Our work included creating and optimising over 50 high-converting sales funnels and...

Most course or community launches fail not because the idea’s bad, but because the systems aren’t built to scale.

Here’s what I see over and over again 👇

❌ Beautiful offer, messy backend ❌ Great marketing, poor delivery experience ❌ Amazing coach, exhausted founder

And that’s...