The Full-Stack Build: Launching an Acting Training Brand from Zero to $34K The Client: An acting ...The Full-Stack Build: Launching an Acting Training Brand from Zero to $34K The Client: An acting ...
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The Full-Stack Build: Launching an Acting Training Brand from Zero to $34K
The Client:
An acting training brand needed more than a course. They needed an entire business built around it, something that could launch, sell, and run itself.
The Approach:
I came in on the strategy side first: positioning the offer, shaping the course structure into a clear curriculum, and mapping out the launch approach, before any build work started. From there, I built out the full platform:
1) A complete course platform to deliver the training
2) A community space for members to share work and get feedback
3) Lead magnets to bring in new students on an ongoing basis
4) Automations handling onboarding, engagement, and follow-up, no manual work required
The Result
$34.43K in revenue within the first 90 days of launch.
Three offers with equal weight on one page is such a common trap. Making the free guide a step toward the paid offer instead of a competitor for attention makes a lot of sense.
Crenaly: a booking SaaS I designed and built end-to-end for appointment-based businesses in France: salons, barbers, beauty and wellness.
The core idea: when a client cancels, the freed slot is automatically offered to clients who asked for an earlier time. The first to accept gets it, their appointment moves in place, and the slot they leave is offered next. No double booking, no manual work.
Around it, a full product:
→ Branded booking page for each business, embeddable on their own site
→ Mobile-first booking flow, no account needed
→ Agenda, client management, team roles & permissions
→ Verified reviews, analytics, Stripe billing
Automatically offering a cancelled slot to the next client is such a practical feature for salons and barbers. Designing and building Crenaly end to end must have made those flows much tighter.