The Full-Stack Build: Launching an Acting Training Brand from Zero to $34K The Client: An acting ...The Full-Stack Build: Launching an Acting Training Brand from Zero to $34K The Client: An acting ...
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The Full-Stack Build: Launching an Acting Training Brand from Zero to $34K
The Client:
An acting training brand needed more than a course. They needed an entire business built around it, something that could launch, sell, and run itself.
The Approach:
I came in on the strategy side first: positioning the offer, shaping the course structure into a clear curriculum, and mapping out the launch approach, before any build work started. From there, I built out the full platform:
1) A complete course platform to deliver the training
2) A community space for members to share work and get feedback
3) Lead magnets to bring in new students on an ongoing basis
4) Automations handling onboarding, engagement, and follow-up, no manual work required
The Result
$34.43K in revenue within the first 90 days of launch.
Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.