Muhammad Waqas
Paid Media Manager |Paid Search & Paid Social Ads Specialist
🎯 Negative Keywords: The Simple Optimization Most Advertisers Ignore
Your Google Ads can get plenty of clicks and still waste money.
One common reason? Irrelevant search terms.
Negative keywords help prevent your ads from showing for searches that have no value for your business.
I...
📊 Performance Max: How I Decide Which Campaigns Deserve More Budget;;
A client asked me to scale their PMax campaigns.
My first response was: “Let’s check the data first.”
1: I compared ROAS, CPA, conversion value, conversion volume, and budget efficiency.
One campaign was...
In sales, websites also play an important role.
📈 Scaling Google Ads Without Destroying ROAS
A client wanted to increase their Google Ads budget, but I knew one thing:
More budget doesn't automatically mean more profit.
I audited the account and found wasted spend, weak search terms, and budget going toward low value...
The Biggest Google Ads Mistake E-commerce Brands Make
A client came to me with good traffic, but sales were not growing.
I audited the Google Ads account and found the main issue: they were scaling spend before fixing the basics.
1: Poor conversion tracking
2: Too much budget on...
