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🎯 Negative Keywords: The Simple Optimization Most Advertisers Ignore
Your Google Ads can get plenty of clicks and still waste money.
One common reason? Irrelevant search terms.
Negative keywords help prevent your ads from showing for searches that have no value for your business.
I regularly check:
• Irrelevant search terms
• Low quality traffic
• Unqualified searches
• Unwanted clicks
A clean search term report can reduce wasted spend and improve lead quality.
Before increasing your budget, make sure you’re paying for the right traffic.
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Connect with clients, get discovered, and run your business 100% commission-free
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𝐘𝐨𝐮 𝐬𝐩𝐞𝐧𝐭 $𝟐,𝟎𝟎𝟎 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐫𝐞𝐚𝐥𝐥𝐲 𝐛𝐨𝐮𝐠𝐡𝐭.
Google charges you for every click.
It doesn’t care if that click came from a job seeker, someone outside your service area, an irrelevant search, or even a competitor.
You pay either way.
The real problem isn’t spending $2,000.
It’s spending $2,000 without knowing where that money is actually going.
Razia Bano
Google Ads Specialist
#GoogleAds #PPC #SmallBusiness #DigitalMarketing #GoogleAdsManagement
This receipt is so real! 😅 $2K for clicks from wrong city, job seekers, competitors - exactly what I see with shoe brands broad targeting "shoes". Your exact + phrase-negative method saves 70% waste. Love this creative!
𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐟𝐚𝐢𝐥𝐢𝐧𝐠. 𝐘𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐢𝐬.
When you show your ad to everyone, you pay for clicks from people who will never buy.
The businesses winning on Google do the opposite:
→ One type of customer
→ One area
→ One problem they solve
Fewer clicks. More customers.
Want to know who your ads are really reaching? Comment CHECK or send me a DM.
#GoogleAds #SmallBusiness #DigitalMarketing #PPC #BusinessGrowth
More pages ≠ better SEO.
A common mistake is creating dozens of pages just to target more keywords.
But if those pages have:
– Thin content
– Similar intent
– Little unique value
– No clear purpose
They can make your site harder to manage and harder for search engines to understand.
Before creating a new page, ask:
“Does this deserve its own page?”
Create pages for users first.
Optimize them for search second.
Useful pages > more pages.
#seo #seotips #technicalseo #wordpress #webdevelopment #contra
Absolutely agree. SEO isn’t about publishing more pages—it’s about creating genuinely useful pages that satisfy search intent and provide unique value. Quality and purpose should always come before quantity.