A client had strong creatives but weak conversions.
We reviewed the Meta & TikTok targeting and found wasted audience segments.
We narrowed targeting around high intent customer profiles.
We tested different audiences against the same winning creatives.
Low quality traffic dropped.
Engagement quality improved.
More budget started reaching relevant users.
Conversions became more consistent.
The lesson: Great creative needs the right audience.
Before increasing your budget, fix your targeting.