The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Your Creative Is Good. Your Targeting Might Not Be.
A client had strong creatives but weak conversions.
We reviewed the Meta & TikTok targeting and found wasted audience segments.
We narrowed targeting around high intent customer profiles.
We tested different audiences against the same winning creatives.
Low quality traffic dropped.
Engagement quality improved.
More budget started reaching relevant users.
Conversions became more consistent.
The lesson: Great creative needs the right audience.
Before increasing your budget, fix your targeting.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
after presenting more brand directions than I can count, one thing I’ve learned: I never jump straight into showing the visuals.
first I want to establish what we're actually trying to solve.
what we heard from the client. what they want to be known for. where they sit in the market. what needs to feel different.
then the big idea, and how it translates into type, colour, imagery and graphic elements.
only then the designs.
context changes how you judge the work.
Sooooo… I decided to remake my portfolio.
And I did the exact opposite of my job.
A super nice website, animations everywhere, a little wink to @Figma's design… but barely any explanation of the process behind each project.
Lesson #1: Start with WHY.
(If you know, you know 😅)
So I'm taking it all back from scratch, and I'll share each case study in my next posts.
And to the recruiters passing by: what's the first thing you look at in a portfolio?
Link in the comments if you want to see the crime scene 👀
Looking goooooood 🔥
Two months later: 141 → 158. Still top 5%.
Last time I posted, my Contra Discovery Score was 141.
Today it’s 158, and I’m still in the top 5% of creatives.
A few things changed since then.
I became a Lummi Expert, which gave me an expert badge, featured placement, and more visibility inside Contra.
I also stopped treating my portfolio like a gallery and started treating it more like proof.
Recently I added a full Aegir Aqua case study series:
Brand identity, packaging & 3D
Presentation design
Website design & development
Same client, but split into separate case studies so each type of work is easier for clients to understand.
That has probably been the biggest portfolio improvement for me lately.
I’m also still sending proposals consistently.
That part hasn’t changed.
My last post was basically saying: if your profile is already strong, the problem is often not the profile it’s volume.
I still believe that.
But now I’d add one thing:
Volume gets you seen. Proof gets you taken seriously.
A strong proposal gets the click.
A strong case study gives the client a reason to stay.
And having both working together is where things start compounding.
So the progress since August:
141 → 158 Discovery Score
Still top 5%
Lummi Expert badge
More complete case studies
Better positioning across brand, packaging, 3D and web
Still refining. Still applying. Still learning what actually moves the needle.
If anyone is working on their Contra profile, case studies, or proposals, happy to share what’s been working for me.
Hey Asad congratulations on your growth. 😍 I am new to contra and I am still learning and your post was very informative for me. Could you plese guide me more on how I can grow here?