Muhammad Hamza
Local SEO Specialist | E-commerce Brands & Service Business
New to Contra
Muhammad is ready for their next project!
I've audited local businesses that spent months on content while their Google Business Profile was actively working against them.
The most common issue: a primary GBP category that's close to correct but not exact. "Plumber" instead of "Emergency plumber." "Contractor" instead of...
Republishing an old blog post with a new date and zero content changes doesn't fool Google, and it doesn't help rankings.
REAL FRESHNESS MEANS:
> Updated Statistics
> New Sections Addressing What's Changed
> Removed Outdated Claims
If you're not adding genuine value, don't bother touching the publish date.
Every time Google rolls out a core update, businesses panic about "the algorithm changing."
Here's what's actually true most of the time: core updates rarely introduce new ranking factors. They recalibrate how existing factors, content quality, relevance, and trust signals are...
Largest Contentful Paint (LCP) over 2.5 seconds is quietly hurting your rankings and your conversions.
Fastest fixes:
> Compress hero images
> Remove render-blocking scripts
> Use a CDN
Check yours for free: PageSpeed Insights - https://pagespeed.web.dev/
How a plumbing company went from 38 to 1,403 first-page keywords in 11 months.
The problem:
A San Angelo, TX plumbing company had almost no local search visibility. 38 keywords ranked in the top 10, meaning most local searches for plumbing services never surfaced their site.
What...
