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I've audited local businesses that spent months on content while their Google Business Profile was actively working against them.
The most common issue: a primary GBP category that's close to correct but not exact. "Plumber" instead of "Emergency plumber." "Contractor" instead of "Deck builder." Close-but-wrong categories mean Google is matching the business against a different, broader competitive set than the one it should actually be competing in quietly capping local pack visibility no amount of content will fix.
It's a five-minute check, and it's almost never the first thing a business thinks to look at, because it doesn't feel like "REAL" SEO work compared to writing blog posts or building links.
Worth checking today: Business Profile → Edit → is your primary category the most specific accurate match, or just close enough?
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Sounds strange coming from a web developer, right?
But I've learned something important:
Not every potential client is a good client.
If someone wants:
“A website that looks exactly like my competitor.”
That's a red flag.
If the only question is:
“How cheap can you build it?”
Another red flag.
If they want 25 features but can't explain what the website needs to accomplish...
That's a problem too.
The best projects I've worked on usually start differently.
The client has a business problem.
They explain it.
We figure out what the website needs to do.
Then we build the right solution.
That's the kind of work I want more of.
Not more websites.
Better projects.
And honestly, I think learning to say “this isn't the right fit” is one of the most valuable skills a freelancer can develop.
What's your biggest green flag when deciding whether to work with a client?
YOUR INVENTORY SYSTEM IS NOT FAILING BECAUSE OF EXCEL. IT’S FAILING BECAUSE YOUR STOCK RECORD DOESN’T MATCH REALITY.
Most small warehouses track:
“Stock received”
“Quantity updated”
“Order completed”
None of this matters.
The only metric that matters:
Does the system reflect what is actually on the shelf — right now — without guesswork?
For many small distributors, the answer is no.
Not because the team is careless. Because spreadsheets are weak where warehouse accuracy matters.
This is not a data-entry problem.
This is an inventory reliability problem.
Where systems break:
manual receiving
no barcode verification
wrong bin locations
shortages discovered late
stock counts that drift from reality
In parts distribution, that means:
wrong shipments • missed sales • unnecessary reorders • dead stock
CORE SHIFT:
Stop designing stock spreadsheets.
Start designing verified inventory.
Order → Scan → Match → Confirm → Update
I designed StockPilot around this workflow:
Upload an incoming order.
Scan manufacturer barcodes.
Match expected vs received quantities.
Flag shortages and overages instantly.
Show the correct bin location.
Track on-hand, on-order and safety stock.
Built for small parts distributors sitting between Excel and ERP.
But the real opportunity isn’t another inventory dashboard.
It’s giving a small warehouse the confidence to say:
“We know exactly what came in, where it is, and what we actually have.”
That’s the difference between tracking inventory and controlling it.
If your warehouse software records numbers but can’t verify reality —
you don’t have inventory control.
You have a spreadsheet with a nicer interface.
Check out the full case study here
Book a call with me: cal.com/prince-kane-4gsclj/aiautomation-strategy-call
