Muhammad Hamza
Local SEO Specialist | E-commerce Brands & Service Business
New to Contra
Muhammad is ready for their next project!
Scaling a Ground-Engaging Tools Manufacturer to 15 Countries: 195% Growth in First-Page Keywords
Client Problem:
Black Cat Wear Parts, a ground-engaging tools (GET) and wear parts manufacturer serving mining, construction, and heavy equipment industries, needed to grow beyond a single domestic market and build genuine international organic visibility; without it, they were invisible to buyers and procurement teams researching parts outside their home country.
SEO Strategy:
I combined technical/on-page SEO with an international SEO lens, structuring content and keyword targeting around industrial buyer search intent (part specifications, equipment compatibility, industry terminology) to capture demand across multiple markets simultaneously, rather than optimizing for one country in isolation.
Process Followed:
1. Keyword and market research across target countries and industrial buyer intent
2. On-page and technical optimization for international search visibility
3. Ongoing rank tracking across markets
4. Monthly performance monitoring via Google Search Console
Results:
> Oct 2024 → Mar 2025 (6 months): Top 10 keywords 210 → 620 (+195%); Top 100 keywords 850 → 2,560 (+201%)
> Mar 2025 → Jun 2026 (16 months): 34.2K total clicks, 1.1M total impressions, 3.1% average CTR, average position 17.8
> International reach across 15 countries, with Canada (14,216 clicks), the United States (11,618 clicks, 469K impressions), and Australia as top-performing markets
Manufacturing or supplying industrial/heavy equipment parts and need to reach international B2B buyers organically? Let's talk about an international SEO strategy for your business.
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Healthcare SEO in a YMYL Niche: 971% Growth in First-Page Keyword Rankings
Client Problem:
Insight Psychological Group, a New Jersey mental health practice, needed to grow organic visibility in a highly regulated "Your Money or Your Life" (YMYL) niche where Google applies stricter trust and authority standards, making rankings significantly harder to earn than in most industries.
SEO Strategy:
I built an E-E-A-T-focused SEO strategy: strengthening topical authority and trust signals appropriate for a healthcare/mental health site, expanding keyword coverage carefully within YMYL content guidelines, and prioritizing sustainable ranking growth over short-term traffic spikes.
Process Followed:
1. E-E-A-T and trust signal audit
2. Content strategy aligned with YMYL best practices
3. Systematic keyword expansion and on-page optimization
4. Ongoing monthly monitoring across Google Search Console and GA4
Results:
> May 2025 → Jun 2026 (14 months): Top 10 keywords 107 → 1,146 (+971%); Top 100 keywords 916 → 2,640 (+188%)
> Apr 2024 → Jun 2026 (27 months, Google Search Console): 28.9K total clicks, 2.70M total impressions
> Jan 2024 → Jun 2026 (30 months): 24,566 total organic sessions, with traffic holding steady even as keyword visibility scaled significantly, a realistic pattern in a competitive, trust-gated niche
Operating in healthcare or another YMYL space? Let's discuss an SEO approach built for Google's higher trust standards.
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Niche Pet Business: 130% Traffic Growth & Page 3 to Page 1 Ranking Improvement
Client Problem:
NorthCalFrenchies, a specialty pet breeder, had inconsistent organic traffic and average search rankings sitting on page 3 (position 23.1), invisible to most searchers who rarely click past page one.
SEO Strategy:
I focused on content-driven SEO and keyword expansion to build topical authority in a narrow niche, combined with on-page optimization to systematically move rankings from page 3 toward page 1 across a growing keyword footprint.
Process Followed:
1. Niche keyword research and content gap analysis
2. On-page optimization and internal linking rollout
3. Content expansion to build topical authority
4. Continuous rank tracking and refinement over 23 months
Results:
> Jan 2024 → Jul 2025 (19 months): Organic search users +130.4% (899 → 2,072)
> Jul 2023 → Jul 2025 (25 months): Clicks +117.1% (954 → 2,070/mo); impressions +410.1%; average position improved from 23.1 to 14.8 (page 3 → page 1-2)
> Sep 2023 → Jul 2025 (23 months): Top 10 keywords 166 → 2,130 (12.8x); Top 100 keywords 775 → 6,228 (8.0x)
Have a niche business struggling to build search authority? Reach out to see how a content-first SEO strategy can work for you.
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E-Commerce SEO: 5,261% Growth in First-Page Keywords + 753% More Organic Clicks
Client Problem:
Uniform BLVD, an e-commerce uniform retailer, had minimal organic visibility, just 23 first-page keywords, and very low Google Search Console click volume, leaving the site heavily reliant on paid traffic and missing free organic demand.
SEO Strategy:
I ran a full-scope e-commerce SEO program: technical audit and fixes, product/category page optimization, structured data implementation, and expansion into secondary search channels (Bing) alongside Google, including early-stage AI search (AEO) work, since the client's Bing AI citation volume also became trackable during this engagement.
Process Followed:
1. Technical SEO audit and Core Web Vitals fixes
2. Product and category page on-page optimization
3. Schema markup implementation for product listings
4. Multi-engine tracking setup (Google + Bing Webmaster Tools)
5. Ongoing monthly optimization through a site theme update (Oct 2025) and recovery push (Feb 2026)
Results:
> Nov 2024 → Feb 2026 (16 months): Top 10 keywords 23 → 1,233 (+5,261%); Top 100 keywords 580 → 5,187 (+795%)
> Jul 2024 → Jun 2026 (24 months, Google): Clicks +753.6% (151 → 1,290/mo); impressions +1,357.5%; average position improved from 55.0 to 11.7
> Jan 2026 → Jun 2026 (6 months, Bing): Clicks +113.6% (22 → 47); AI citations +112.1% (660 → 1,400)
> Nov 2024 → Jun 2026 (20 months): Organic search users +501.6% (184 → 1,107); organic shopping users +132.4%
Running an e-commerce store that's under-leveraging organic search? Let's talk about turning your product pages into a growth channel.
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