Scaling a Ground-Engaging Tools Manufacturer

Scaling a Ground-Engaging Tools Manufacturer to 15 Countries: 195% Growth in First-Page Keywords

Client Problem: Black Cat Wear Parts, a ground-engaging tools (GET) and wear parts manufacturer serving mining, construction, and heavy equipment industries, needed to grow beyond a single domestic market and build genuine international organic visibility; without it, they were invisible to buyers and procurement teams researching parts outside their home country.

SEO Strategy: I combined technical/on-page SEO with an international SEO lens, structuring content and keyword targeting around industrial buyer search intent (part specifications, equipment compatibility, industry terminology) to capture demand across multiple markets simultaneously, rather than optimizing for one country in isolation.

Process Followed: 1. Keyword and market research across target countries and industrial buyer intent 2. On-page and technical optimization for international search visibility 3. Ongoing rank tracking across markets 4. Monthly performance monitoring via Google Search Console

Results: > Oct 2024 → Mar 2025 (6 months): Top 10 keywords 210 → 620 (+195%); Top 100 keywords 850 → 2,560 (+201%) > Mar 2025 → Jun 2026 (16 months): 34.2K total clicks, 1.1M total impressions, 3.1% average CTR, average position 17.8 > International reach across 15 countries, with Canada (14,216 clicks), the United States (11,618 clicks, 469K impressions), and Australia as top-performing markets

Manufacturing or supplying industrial/heavy equipment parts and need to reach international B2B buyers organically? Let's talk about an international SEO strategy for your business.