Local Plumbing Company: 38 to

Local Plumbing Company: 38 to 1,403 First-Page Keywords in 11 Months

Client Problem: A San Angelo, TX-based plumbing company had almost no organic search visibility only 38 keywords ranking in the top 10 positions, meaning most local customers searching for plumbing services never found them. They were losing calls and jobs to competitors dominating local search.

SEO Strategy: I built a Local SEO-first strategy combining Google Business Profile optimization, local citation building, on-page keyword targeting for service + location pages, and technical fixes to improve crawlability, prioritizing search terms with clear commercial and local intent (e.g., "emergency plumber San Angelo").

Process Followed: 1. Full local SEO + technical audit 2. GBP optimization and citation cleanup 3. Service page restructuring with local keyword mapping 4. On-page content optimization across core pages 5. Monthly rank tracking and iteration based on movement

Results: > Top 10 keyword rankings: 38 → 1,403 (+3,592%) > Top 100 keyword rankings: 125 → 3,102 (+2,382%)

Want this kind of growth for your local business? Message me to discuss a Local SEO strategy tailored to your market.