Mubeen Khan

It was Tuesday, I remember... a guy named Dev sent me his demo page. He sells scheduling software to dental offices, mostly in his postal ranges. The whole page was three lines. I counted twice because I didn't believe it. Line one said "Request a Demo." Line two said "Fill out...

BIOIDENTICAL HORMONE THERAPY — LANDING PAGE COPY

HEADLINE

Something feels off. You know it. You just can't put it into words.

(Sub-line, smaller text below) Your doctor called it stress. Or age. Or "normal." You didn't buy it then and you don't buy it now.

THE OPEN

Here's the thing...

An online course had a genuinely good sales page. Solid testimonials, clear offer, nothing missing that we could point to. Still, checkout abandonment sat around 68%, which is high even for cold traffic. Everyone's first guess was price. Lower the price, add a payment plan,...