Direct Response Copywriter — Email, Sales Pages & Cold Outreach for SaaS & Coaches I write copy f...Direct Response Copywriter — Email, Sales Pages & Cold Outreach for SaaS & Coaches I write copy f...
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Mubeen Khan
• Sep 22
Direct Response Copywriter — Email, Sales Pages & Cold Outreach for SaaS & Coaches I write copy for SaaS founders, coaches, and service businesses who built something genuinely good but feel their words aren't pulling their weight. I spend most of my time on research before I ever touch a draft pulling real buyer language from reviews, complaints, and forums, because that beats "compelling copy" every time.
I write email funnels, sales pages, B2B cold outreach, website copy, and ad copy. Based in Karachi, fully remote, and I reply personally no auto-responders, no templates.
If something's not converting and you're not sure why, that's exactly the kind of project I want.
Portfolio link https://mk-drcopywriter-portfolio.netlify.app/
Welcome Email Subject Line SaaS Onboarding
Context SaaS productivity tool, welcome email. Original subjects: "Welcome to [Product]!" and "Your getting started guide." Open rate sitting at 19%. The founder thought it was a deliverability issue. It wasn't.
The line: "You signed up. Most people stop here."
What I was thinking The fastest way to get an open is to make the reader feel like the email is specifically about them, not about the product. This subject does that without being clever or cute about it.
Sales Page Headline Business Coaching
Context Business coach working with early-stage entrepreneurs. Original homepage headline: "Transform Your Business Journey." Bounce rate high, no one scrolling past the fold.
The line "Nobody teaches you how to run a business. That's not an excuse. It's the problem I solve."
What I was thinking Before you can sell a solution, the reader has to believe you understand the problem. This headline earns that before it earns anything else.
B2B Cold Email Opening Line B2B / SaaS Outreach
Context B2B software company. Sales team cold emails at 2% reply rate. Standard opener: "I'd love to show you how [Product] can help [Company] achieve its goals."
The line "Noticed you're still running [X process] manually — three of your competitors automated it last quarter. Not sure if that's a priority for you, but it took them about two weeks to switch."
What I was thinking Cold email lives or dies on whether the recipient thinks you're talking to them specifically or broadcasting at them generally. Every word here is trying to feel like the former.
Completed work
Direct Response Copywriting Creative StrategistEmail MarketingAdSpyClaudeGoogle Gemini

mk-drcopywriter-portfolio.netlify.app

Mubeen Khan — Direct Response Copywriter

Research. Influence. Convert. Direct response copywriting for SaaS founders, coaches, and service businesses.

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