Michael Reynoso

Meet Michael

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I build the visual and marketing infrastructure that DTC brands need to grow: brand identity systems, lifecycle email marketing, and content strategy that connects every touchpoint from first impression to repeat purchase.

My work sits at the intersection of design and performance. I don't just make things look good; I build systems that convert. Brand guidelines that production teams can actually use. Email flows that recover abandoned carts and nurture customers on autopilot. Content architectures mapped to real funnel stages.

Brand & Identity: Logo design, visual identity systems, typography, color, photography direction, and brand guidelines. Built in Figma, Photoshop, and Illustrator. Everything documented so your team can scale without me.

Email Marketing & Automation: Full lifecycle systems in Klaviyo, Mailchimp, and HubSpot. Welcome series, post-purchase flows, win-back sequences, behavioral segmentation, and revenue attribution dashboards. Strategy through execution.

Content & Social Strategy: TOFU/MOFU/BOFU content architecture, campaign planning, social media strategy, and performance tracking. I think in funnels, not just posts.

I work US Eastern hours (UTC-4) and run clean remote processes: Slack, Loom, Zoom, async feedback loops. Full-time freelancer, no juggling act.

Industries: Beauty, wellness, fitness, fashion, food & beverage.