Min Bui

⚠️ This page shows the product. It still doesn’t show me how it fits into my life.

Most brands focus on making the product look good. But people don’t buy products. They buy a version of their day that feels easier.

If I can’t picture myself using it, I’m not buying it.

Features...

⚠️ THIS PAGE ISN'T LACKING INFORMATION. 👉 IT'S DROWNING IN IT. Most brands think more explanation builds trust. 🗯️ It doesn’t. It delays the decision. When everything is said, nothing stands out. When nothing stands out, nothing gets chosen. Clarity doesn’t come from adding...

THIS PAGE LOOKS PREMIUM. IT ALSO GIVES ME NO REASON TO BUY Most DTC brands don’t have a design problem. > They have a decision problem. When everything is visible, nothing is prioritized. > When nothing is prioritized, nothing gets chosen. This isn’t a homepage. > It’s a...

THIS PAGE ISN'T BAD. IT'S JUST NOT CONVINCING. “Whiter teeth from the first use” Sounds good. But it doesn’t hit. Why? Because it skips the actual tension: What kind of stains? How long have they been there? Why hasn’t anything worked before? Instead of redesigning...