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Innovative products fail when people don’t understand them fast enough.
AYO didn’t simplify the product. They simplified the experience.
That’s a powerful distinction — simplifying the experience often drives more impact than simplifying the product. Friction perception plays such a huge role in conversions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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When working on the landing page for the golf club, our goal was to create an experience that reflects the nature of the sport itself — calm, precise, and intentional. Many sports websites rely on dense layouts and heavy UI patterns, but golf lives in space and rhythm, so the interface needed to feel the same way
I like this old money style 😍 Where can I see more of this project?
Found some old design work from the archive 🔓 I design so many things over time I lose track of what I've even done sometimes lol
What do you think?
Really nice visual direction — the contrast + atmosphere feel very polished.
From a UX perspective, I especially like how the onboarding screen feels calm instead of “system heavy”. Curious — was the goal more emotional branding or conversion optimization?
What if your proposal did the selling for you?
Just dropped a free 12-slide Client Proposal Template for designers.
Scope, pricing, terms, timeline — all structured and ready.
Grab it free 👇
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