Mike Shocking
Landing pages people explore, not just scroll past
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A client isn't buying your finished work. They're buying how you'll treat theirs.
Yet most studio sites sell themselves with a grid of polished results.
A finished frame hides what a client actually worries about: what happens between the brief and the result. Will they see it...
An architecture studio's website with no photos at all. Three decisions behind it.
1. No photo grid. Every architecture site has the same grid of polished photos. I wanted this one to show how the studio thinks, so the page opens on a 400-year-old castle wall laid without mortar,...
Most customers can't name what makes a website feel cheap.
They just feel it.
Ask them why a site felt cheap and you'll hear "I don't know, it just did." What they felt was the page stuttering when they moved the mouse, or a photo arriving a beat after its caption.
It's not...
