Michelle Pani

Honest check: when a potential client opens your website today, which side of the spectrum does it feel closer to? Ps: This redesign case is on my profile!

There’s a funny paradox in deeptech: usually, the more advanced the science is, the worse the website looks.

B.Kemi was a textbook example of this. They develop sustainable chemical additives using nanotechnology. We are talking about actual scientists doing serious lab work. But...

History is taught in chapters. But it didn't happen in chapters.

While the Renaissance was blooming in Italy, the Aztec Empire was at its peak in Mexico. While Newton was writing his laws of motion, the Qing Dynasty was conquering China.

We never see these connections. Because...

Nobody was using this healthtech platform. Can you guess why? 👀

I Redesigned 90+ screens in 3 months for a B2B2C medical platform. The challenge? It was built with zero design system—just devs free-handing everything.

The result? A platform doctors actually want to use.

Click here to see the full redesign case!