A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was...
With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads.
Okay, this is one of my favorite Google Ads strategies because it's basically hands-off scaling, you set it up once, and your budget grows automatically as long as your results actually stay good. Let me walk you through it.
Okay, if you're running Google Ads with a Target CPA or Target ROAS goal AND your campaign is limited by budget, you need to read this before August 17th. This one actually matters.
Here's the deal: right now, if your campaign has a budget cap and a performance goal, Google's...
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on.
This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one...