Facebook Ads Targeting Just Changed! Here's What It Means…
Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down.
Inside Ads Manager, at the ad set level under...
I'll change the way you think about Google Ads...
Don't be GOLD FISH, read it through!!!
A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was...
Running Meta Ads is EASY Once You Understand This
With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads.
Here's why...
The BEST Way To Scale Google Ads in 2026
Okay, this is one of my favorite Google Ads strategies because it's basically hands-off scaling, you set it up once, and your budget grows automatically as long as your results actually stay good. Let me walk you through it.
Inside your...
Okay, if you're running Google Ads with a Target CPA or Target ROAS goal AND your campaign is limited by budget, you need to read this before August 17th. This one actually matters.
Here's the deal: right now, if your campaign has a budget cap and a performance goal, Google's...
