Mazen Ahmed

Grateful and proud to be part of this community! 🙏🏻 Small steps 👀

I built Lazybut in 2019 with zero budget and a yellow duck I drew in Illustrator.

No agency. No brand strategist. Just me figuring out what felt right and iterating until it did.

Few years later, Lazybut is a seven-figure DTC brand, still run out of Egypt, still illustrated by...

I would love your guys feedback on my new portfolio website! Made in Framer. https://mzneg.com/ and here's the page in the video below Click Here

When your brand has a character, everything around it has to match that energy. The copy, the packaging, the color names. All of it.

Generic names give people permission to approximate. "It's close enough to yellow, right?" But when the color is named after your character's...