pro
Mazen Ahmed
I turn stories into brands. Founded Lazybut to prove it.
New to Contra
Mazen is ready for their next project!
What if your packaging felt like a game, not a box?
I created a collectible puzzle packaging system where each package reveals one piece of a larger artwork. Customers collect all three to complete the full scene, featuring Lazybut's duck taking over famous paintings.
Design...
What if the first thing you meet is not the product, but the personality behind it?
I designed a square collector box with one goal. Make people react before they even touch the product. No patterns. No noise. Just two sleepy eyes staring back at you, introducing Mosaad, the duck...
One of my favorite packaging projects for my socks brand. I turned our duck mascot into famous paintings and used the packaging itself to create a collectible puzzle for customers.
The full project drops tomorrow. ✌🏻🐥
My second submission in the share your work challenge! I designed a packaging for sock bundles at my brand Lazybut!
Check the full project here. I’d love for you to tell me what you think.
