Lazybut Socks - The Duck Puzzle Packaging

Lazybut is an Egyptian lifestyle brand built around one very lazy duck called Mosaad. We make socks, gifts, and collectibles that mix humor, design, and storytelling. P.S: “But” means duck in Arabic, so no, it’s not a typo.

This is a collectible packaging experience built for art lovers, design lovers, and anyone who enjoys a little mystery before their socks. 

I turned our duck mascot into a series of famous-art–inspired illustrations and split each artwork into three pieces. Each box holds a part of the puzzle, and customers have to collect all three to reveal the full scene.

Instead of treating packaging as a one-time moment, I wanted it to feel like a game. Every box features a fragment of a larger illustration. When placed together, the boxes connect into a complete artwork. Each design features Mosaad taking over iconic paintings, re-imagined in a playful Lazybut style. Design Goals:

• Turn packaging into a collectible item

• Create anticipation through a connected puzzle system


• Make every purchase feel like progress, not repetition


• Extend storytelling beyond a single box Results:

A packaging concept that boosted repeat purchases, created a memorable unboxing moment, and made customers excited to “collect them all” instead of buying once and leaving.