Lazybut Socks - Bundle Packaging

Lazybut is an Egyptian lifestyle brand built around one very lazy duck called Mosaad. We make socks, gifts, and collectibles that mix humor, design, and storytelling. Each product has its own mood and story. Our goal is simple: make you smile when you open the box. If it doesn’t make people smile or ask “what’s this?”, then it’s not Lazybut enough. P.S: “But” means duck in Arabic, so no, it’s not a typo.

A collectible box designed to bring the whole Lazybut family together under one lid. This bundle packaging was created for customers who wanted more than one pair, turning a simple order into a full unboxing experience.

I designed the box to feel like a character lineup. Each side shows a different member of the Lazybut family, each with their own personality, expression, and attitude. Before opening it, you already get a glimpse of the chaotic world living inside.

Concept A rectangular box featuring the full Lazybut cast. Instead of treating packaging as a container, each surface works as a storytelling panel. The box feels like a small stage, and the characters are always “on,” waiting for the reveal.

Result A playful bundle box that celebrates the Lazybut family in one scene. It quickly became a favorite for gifting and bundles, and it helped strengthen the brand world by giving every character a place to shine.