Juno - Brand Identity
Mazen Ahmed
The Brief
Juno needed a brand identity that could compete in the crowded direct-to-consumer furniture market without relying on the usual playbook of minimalism. The goal was to create something that felt considered, grounded in craft, but still approachable enough.
The Challenge
Most furniture brands in this space look identical. White backgrounds, sans-serif type, neutral palettes, vague promises about sustainability. The visual language has been flattened to the point where you could swap logos between competitors and no one would notice.
Juno needed to stand out without being loud. The challenge was finding a visual and verbal tone that felt warm, human, and specific. Not designed for everyone, but right for the people it was designed for.
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Posted Jan 22, 2026
A complete brand identity for Juno, a modern furniture company that makes solid wood desks for remote workers who need furniture built to last 15+ years, not 3.
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