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Sometimes, I spend too much time on things nobody asked for just to make myself laugh. Like me running from a deadline. Thank god the clients love it though! This is the timeline page in my client proposal document. 🚀
What's your favorite page or piece you've made for a client? I would love to see it! 😍
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Latin tradition, reimagined.
Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.
The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.
The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.
These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.
That peach and melon color story feels specific to the brand's actual story, doesn't read like generic tropical at all. What was the trickiest part of translating Latin visual cues without falling back on the usual cliches?
Amazing work🔥👏👏
I am working on Bund, a brand identity created for the relationship and connection space. The mark itself is built from two mirrored curls meeting in the center, representing two people coming together while still holding their own shape. I designed the full identity around this idea, using a palette of green, pink, and a warm yellow to keep the balance between softness and strength.
This set includes four slides that walk through the core parts of the identity. The first slide introduces the logo mark, the second slide shows the color palette in use and how each tone was chosen to support the brand meaning., and an app store preview showing the identity in use.
Available for sale as a complete package. Reach out if you want the full files or a custom version built around your own brand name.
Looks so engaging and energizing!