Guys!
I need you to help me decide if this rebrand is worth it.
I started my own studio in 2017 and I was never able to find my style, but I finally did.
I made the lighting logo in 2020 and I still have it. However, 2 bigger companies than mine have much similar logo and...
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I chose water because it’s the most basic thing we all need. It felt like the most honest product to work with.
Everyone needs it, everywhere — no matter the context.
FIJI Water felt like the right choice because the brand is already tied to origin and place. It carries a sense...