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Guys!
I need you to help me decide if this rebrand is worth it.
I started my own studio in 2017 and I was never able to find my style, but I finally did.
I made the lighting logo in 2020 and I still have it. However, 2 bigger companies than mine have much similar logo and lately, I got THE ITCH (ikr)
What do you think about my current branding vs where I want to go?
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When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding
Logo design and Brand Identity design for a company that wanted their image to have a strong presence.
Great work
Two directions. One brand. Your call.
This is the ultimate branding showdown, and your vote decides which look moves forward.
So, choose wisely.
21 votes
Ends in 7h
Personality always win