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I focus so much on how modern my designs would look like and I forgot that the basic principles are what makes it look the best.
I ain't gonna lie "Claude will kill XXX" never bothered me, until the message I got today.
I am 100% sure that the designs I make are way better than Claude (by now, we will see in future) and I am completely way more understanding to the client desires and their audience BUT...
What I was doing in the last 4 months, was working without creativity, just using my experience to create and finish a task.
And waking up this morning to a message "Hey, let's take a step back on the design and try to simplify it, maybe use Gestalt Principles" was a SLAP on the face.
A message to me and to my fellow designers, having creative blockers: SLOOOOW DOOOOWN.
- We should stop rushing to be faster (we are competing with a machine).
- We should stop scrolling. It kills the creativity.
- We should SLOW down. Watch a sunset. Visit a beautiful building. Look at old photos and get some memories.
I am getting back to basics.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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One of my favorite projects this year 👉 Fluxnet.
The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.
The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.
Full project here
Curious to hear your thoughts. How do you approach branding in such a technical spaces?
how did you land on the balance between industrial and innovative?
slightly exhausting personality trait: I need every new project to be the best thing I've ever designed.
14 years of doing this and somehow the obsession is only getting worse.
constantly learning, getting better, changing my mind, finding new things I want to try.
god I love design.
So excited to see Creative Intelligence 2026 by @Contra Labs out in the world!
At @Heed Collective , we had the pleasure of designing both the website and the report. We’re incredibly grateful for this collaboration!
Our creative exploration started with a question:
What does Creative Intelligence mean today?
We believe it lives at the intersection of creativity and analysis, imagination and insight.
We translated this into a visual story that begins in space — vast, dreamy, full of possibility — and gradually moves closer to Earth, grounding imagination in something tangible and human.
Huge congrats to the whole team, @Erin Horner, @Ben Huffman, @Mark Vassilevskiy, @Alex Karpodinis, @Stacy · Heed Collective, @Heed Collective , and the entire @Contra Labs team 👏
Incredible work, congrats!
