Maximiliano Bustamante
I find where your Shopify store leaks orders
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A quick check for any Shopify store with "Buy 2, save 15%" offers: add the offer to the cart and read the total at checkout. If checkout charges full price, the offer only lives in the theme.
Checkout applies discounts that exist in Shopify: automatic discounts, discount codes or...
Mix-and-match boxes usually fail in one of two ways: the shopper can't tell what the box will cost, or the discount hides behind a coupon nobody finds.
For The Gummy Box, a functional-gummies brand with 24 products, I built a box builder where a Shopify Function prices the box at...
Same gummies. A different store.
Left: The Gummy Box homepage as the Wayback Machine saved it on 22 Apr 2025 (the archive lost the hero photo, so that grey block is the archive, not the brand). Right: the store today.
Under the new front page sits the part that sells: a box...
Same coffee. Same roaster. One year apart.
The phone on the left is NOS Café's homepage as the Wayback Machine saved it on 18 Oct 2025. The one on the right is the Shopify store, live today.
What you can't see in a screenshot: their designer handed over a finished Framer design,...
Two product pages. Same goal. Opposite bets.
A bets you already want the product. Photo, name, rating, price, done. Clean, calm, honest. The buy button waits one scroll down.
B bets you don't care yet. It opens with a person, a promise and four reasons, and puts the buy button on...
