Maruffuzzman Tanvir

4. LTV & Efficiency

Section four puts a dollar figure on retention. Enterprise customers carry roughly 4,250x the lifetime value of Starter accounts, once you factor in both what they pay and how rarely they churn. I also tracked the Quick Ratio (growth efficiency) across the...

3. Cohort Retention

This section tracks individual signup cohorts month by month instead of relying on blended averages. Logo retention settled at 61-71% after a year, but revenue retention landed at 122-187% for the same cohorts. The accounts that stick around expand enough to...

2. Retention

Section two of my SaaS churn project looks at retention the way real SaaS teams track it: Gross Revenue Retention and Net Revenue Retention. GRR held in a stable 90-98% band across three years with no real decline. NRR averaged ~108%, staying above 100% in 35 of 36...

1. MRR Movement & Waterfall Kicked off a new SQL + Power BI project diagnosing churn and growth in a SaaS business. Section one breaks down where MRR actually comes from and goes each month new business, expansion, contraction, and churn. The headline: 61x MRR growth over 37...