1. MRR Movement & Waterfall Kicked off a new SQL + Power BI project diagnosing churn and growth i...1. MRR Movement & Waterfall Kicked off a new SQL + Power BI project diagnosing churn and growth i...
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Maruffuzzman's avatar
Maruffuzzman Tanvir
• Sep 7
1. MRR Movement & Waterfall Kicked off a new SQL + Power BI project diagnosing churn and growth in a SaaS business. Section one breaks down where MRR actually comes from and goes each month new business, expansion, contraction, and churn. The headline: 61x MRR growth over 37 months, but 73% of every dollar lost came from churn rather than downgrades. Growth was real, but so was the leak underneath it.
Full breakdown, SQL, and the Power BI dashboard: github.com/MZT49/leaky-bucket-saas-churn
Data AnalysisData VisualizationBusiness Analysis
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