5. Segmentation & Risk Final section: where's the leak, and who's at risk right now? Plan tier ex...5. Segmentation & Risk Final section: where's the leak, and who's at risk right now? Plan tier ex...
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5. Segmentation & Risk Final section: where's the leak, and who's at risk right now?
Plan tier explains a 24-point spread in churn rate; region and industry barely register at under 3 points each the Starter tier is the real story. I closed the project by building a ranked watchlist: 1,948 currently active accounts matching the profile of customers who already churned, worth $3.1M in at-risk MRR.
Full breakdown, SQL, and the Power BI dashboard: github.com/MZT49/leaky-bucket-saas-churn
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Creatives on Contra have earned over $150M and we are just getting started