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3. Cohort Retention
This section tracks individual signup cohorts month by month instead of relying on blended averages. Logo retention settled at 61-71% after a year, but revenue retention landed at 122-187% for the same cohorts. The accounts that stick around expand enough to more than cover the third that leave a pattern that only shows up once you follow cohorts individually.
Full breakdown, SQL, and the Power BI dashboard: github.com/MZT49/leaky-bucket-saas-churn
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Nice Ui Dmytro
Myth: once the site is live, the project is done.
Fact: launch is the first day the site meets real visitors. It needs care after that: updates, fixes, content and tracking.
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• Every form tested end to end. Does the email actually arrive?
• Search Console: new errors, new 404s, pages dropped from the index
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Most problems I find in audits weren't there at launch. A plugin update broke a form, a page was renamed without a redirect, a new script slowed the homepage.
None of them are dramatic. They just pile up when nobody looks.
Who checks your site after launch, and how often?
One real site, one real tip, every day. Follow for more videos.
Follow for more videos: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
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