3. Cohort Retention This section tracks individual signup cohorts month by month instead of relyi...3. Cohort Retention This section tracks individual signup cohorts month by month instead of relyi...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
3. Cohort Retention
This section tracks individual signup cohorts month by month instead of relying on blended averages. Logo retention settled at 61-71% after a year, but revenue retention landed at 122-187% for the same cohorts. The accounts that stick around expand enough to more than cover the third that leave a pattern that only shows up once you follow cohorts individually.
Full breakdown, SQL, and the Power BI dashboard: github.com/MZT49/leaky-bucket-saas-churn
Post image
Post image
Post image
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started