Complex ≠ boring. How to explain biotech in 2 minutes in an animation? When a biotech company came to us, our main challenge was not design, but simplification.
Instead of complex special effects, we chose the path of pure logic. Why?
No need for words. This is a fully AI-generated video for air filtration systems
At first, we thought we would draw everything as usual. But then we decided to test the hypothesis in AI.
As a result, after seeing the draft version, the client said to continue. Then we just finished the video.
We are discussing with the customer which background to choose for the next video. As it happens, opinions are split 50/50. It would be interesting to hear the community's opinion.