I've always felt uncomfortable talking about my wins.
My motto in life is my work should speak for itself.
But I realize as a freelancer sometimes you need to pull back the curtain. After all, I'm a marketer - if I can't market myself, that's a bit ironic.
So here it is - a...
Considering running a shitty ad with minimal budget for a long time so my competitors think its the best performing one.
The SaaS triangle - more leads, better quality, same budget
As a marketer, this is frustrating to explain to clients that its almost impossible to achieve and is contradicting in nature.
Qualified leads will always cost you more than unqualified ones.
The math is simple:...
Here’s a peek on where I was busy.
Client: Influencer marketing platform
Challenge: Rising CAC, unclear attribution, no clear marketing strategy
Goal: Scale non-branded performance profitably through a cohesive omni-channel strategy.
Onboarded in December
What I did:
Google ads...
