The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Numbers don't lie (but sometimes they're misleading)
Quick glance at this Google Ads performance data and you might think changing agencies was a great move for the client!
August to October is smooth. Revenue barely dropped from my 20k average. The new agency even boasted a 6x return compared to my 4x.
....but the agency was manipulating conversion tracking. By including checkout data in conversion actions, they created an illusion of success. What appears to be a 18.5k revenue with a 6x return was in fact a 4.5k revenue with just a 1.5x return.
By November, when they switched agencies again, their revenue maintained at 4k but with a better return. I have good hopes from this new agency.
Tip for businesses: Always, ALWAYS understand how your tracking has been setup and conversions are being tracked.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Nobody churns because a dashboard is ugly, they churn because they can't tell whether anything is happening.
Optery was quietly pulling users' data off hundreds of broker sites and almost none of that work was visible to the person paying for it, so the biggest win in this redesign wasn't a new screen; it was making invisible work visible. Free-to-paid hit 30%
Check it out
🎉 Celebrating $10K+ Organic Sales in 1 Month from our Shopify Store! 🚀
"Team, we did it! 🙌"
There is nothing quite like opening your team chat and seeing a celebration of hard work paying off.
We officially crossed the $10K organic sales milestone in one month from our Shopify store; without relying on paid ads.
This milestone was the result of consistent SEO, strategic content, conversion optimization, data analysis, and continuous improvements across the store.
📊 The August 2026 Results:
💰 $10,436.38 total sales
🛒 171 orders
👥 4,476 sessions
📈 3.57% conversion rate
🔄 160 completed checkouts
🔎 ~$4.9K in sales from Google Search
📈 +56% sales growth vs. the previous period
What contributed to the growth
Shopify SEO & organic search optimization
Keyword and content strategy
Product and collection optimization
Conversion rate optimization (CRO)
Customer behavior & cohort analysis
Continuous testing and store improvements
Data-driven decision making
The biggest takeaway? Organic traffic is only valuable when it turns into revenue.
$10K+ is a milestone worth celebrating. But we're already looking at the next opportunity:
More qualified organic traffic → better conversion → stronger retention → sustainable growth. 🚀
Performance data shown in this post is based on the Shopify store's August 2026 results.
ShopifySEO Content Managment Search Engine OptimizationShopify DevelopmentGoogle AnalyticsGoogle Search Console
Solid numbers, especially 160 completed checkouts against 171 orders - low cart-to-completion drop is usually the hard part once traffic is already converting at 3.57%. Curious which CRO change moved that most - was it something on the checkout side, or upstream on the PDP?
🎯 GIVE EACH AD ONE REASON TO BE CLICKED.
Trying to say everything in one ad? That may be exactly why people click nothing.Your audience is scrolling fast. If your ad has multiple messages, competing benefits, and several calls-to-action, the real value can get lost.
🔥 ONE AD. ONE MESSAGE. ONE REASON TO CLICK.
Instead of:
❌ 5 different benefits
❌ Multiple competing offers
❌ Too much text
❌ Confusing CTAs
❌ “We do everything” messaging
Build each ad around:
✅ One audience
✅ One pain point
✅ One core benefit
✅ One compelling offer
✅ One clear CTA
💡 THE SIMPLE FORMULA
Pain Point → Benefit → Proof → CTA
Your prospect should understand within seconds:
“Why should I click this?”
If the answer isn't immediately clear, simplify the ad.
🚀 MAKE EVERY CLICK HAVE A PURPOSE
At Saadiq IT, we help businesses create focused digital advertising campaigns designed around clear messaging and measurable actions.
✅ Paid Ads Strategy
✅ Audience Targeting
✅ Ad Creative & Copy
✅ Lead Generation Campaigns
✅ Retargeting
✅ Conversion-Focused CTAs
✅ Campaign Optimization
Stop giving people five reasons to think.
Give them one strong reason to click.
📩 Want better-performing ads?
CONTACT Me TODAY!
