Maitê Marroni

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I became part of the top 1% on Contra. | Maitê Marroni

I became part of the top 1% on Contra. But the truth is: I got addicted to the platform. Why? Because it was brilliantly designed with strategy in mind. I joined Contra a few months ago to manage my projects better. What initially caught my attention were the platform's perks and the pretty design. But what kept me hooked was how easy it was to use. And the strategic thinking behind user engagement. Contra has a ranking system like others. But they did it better. They added fun elements and a clear guide. You see what actions earn you points and how to climb the ranks. These are all gamification elements. And the best part? Every time you take a new action, your points update instantly. With every step forward, the platform celebrates with you. That feeling of moving forward is hard to resist. Constant progress is addictive. Many of my clients frown when I mention “gamification” in our product strategy discussions. But here’s the thing, if your goal is to increase user engagement, few things are as effective as the visceral feeling of winning. At the end of the day, we’re all human. We have egos. And we do want to feel special. Earning points and climbing the leaderboard taps right into that. It makes us feel like winners. And that’s powerful. If you’re building a product and want a winning UX strategy behind it, let’s talk!