Lucia Barcia

Testing designs for a Gran Reserva wine label that needs to feel traditional, sober, and confident. I chose a design with minimal ornamentation, where information hierarchy plays a key role in a clean layout. Which of the two do you think reads better?

JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.

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Colifa is a self-initiated branding concept for a young Argentine criolla wine, created to keep my creativity in motion. It’s my way of designing what I feel when I’m with my people: loud, funny, easy, and open to everyone at the table.

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Brand design for Architecture Studio in Patagonia

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