Casa Aldao was founded in 1924 by Aurelio Aldao in Luján de Cuyo. Four generations on, the family farms 38 hectares at 980 metres. This Gran Reserva comes from Malbec vines over seventy years old, aged 18 months in French oak barrels and 24 months in bottle. Six thousand numbered bottles. Good things are handed down.

Casa Aldao, a family winery in Luján de Cuyo founded in 1924, asked for a label for its flagship Malbec Gran Reserva 2021. The brief set four ideas as the foundation of the design: traditional, sober, confident, and a historic heritage carried across four generations. The challenge was to give a house with a century of history a label that feels established rather than old.