Louis Anastas
Brand Strategist, Senior Copywriter, Video Producer For Hire
This large-scale interactive was another favorite project of mine. I was fortunate to concept and direct it with a great team. This was a way for GE Healthcare to have customers explore their massive products at trade shows without having them on the scene. (Logistically, not feasible.) A few presses, and potential customers could drill in and learn all they needed to know. And, yes, with plenty of wow factor!
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I wanted to share a video I directed and produced for Harris years ago. I created many variations of it, including one for the Harris and L3 merger where we fused their two cultures together for all to see. This was one "experience" in their interactive and immersive Global Innovation Center, which is a project I also led. It's always a joy to interview brilliant, passionate people.
https://vimeo.com/375204097/b96089c5c8?fl=ls&fe=ec
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I led a full content overhaul for J&R Manufacturing—capturing everything from chef-driven lifestyle imagery to dynamic product videos. The campaign elevated social and paid media performance, while a redesigned website boosted conversions by up to 400%. We built information-rich product pages and proudly reminded customers that J&R launched the large-capacity rotisserie smoker that changed Texas barbecue forever. See a glimpse of the home page below.
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I produced, shot, directed, and edited this interview-driven video to tell the ambitious story of a cool aerospace startup in Los Angeles. It was low in cost but a joy to make. Viridian continues to grow and win contracts! Hope you enjoy. Satellites in Very Low Earth Orbit (VLEO) will improve communications and imagery from space, and do so more cost effectively too. Storytelling is everything in getting one's brand to find an audience and grow.
https://youtu.be/_lpNwk4sLHQ?si=XcZP4p8ZR1SU0Qod
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