I led a full content overhaul for J&R Manufacturing—capturin...

I led a full content overhaul for J&R Manufacturing—capturing everything from chef-driven lifestyle imagery to dynamic product videos. The campaign elevated social and paid media performance, while a redesigned website boosted conversions by up to 400%. We built information-rich product pages and proudly reminded customers that J&R launched the large-capacity rotisserie smoker that changed Texas barbecue forever. See a glimpse of the home page below.