This large-scale interactive was another favorite project of...

This large-scale interactive was another favorite project of mine. I was fortunate to concept and direct it with a great team. This was a way for GE Healthcare to have customers explore their massive products at trade shows without having them on the scene. (Logistically, not feasible.) A few presses, and potential customers could drill in and learn all they needed to know. And, yes, with plenty of wow factor!