Lori Callum
I build your internal systems in weeks not months
New to Contra
Lori is ready for their next project!
Most B2B companies say they use AI.
What they mean is individuals using tools.
Tools improve moments. Systems change outcomes.
Right now, AI sits at the edge of the organisation. Someone works faster, but the business keeps the same handoffs, delays, and dependencies. Nothing...
Most businesses think automation starts with tools.
It starts with structure.
What usually happens instead:
• AI is added to broken workflows
• Automation accelerates noise
• Teams work faster but not clearer
• Decisions still bottleneck through people
The external...
lnkd.in
How We Automate Your Business in 30 Days (Step by Step)
Discover our 30-Day Automation Launch: from audits to custom CRM, funnels, and financial integrations—systems that save time and scale your business.
Quoting doesn’t fail loudly.
It fails quietly.
Prices live in spreadsheets.
Approvals happen in side chats.
Pipeline updates lag reality.
Over time, one person holds it all together.
I remove that dependency in 7 days.
The 7-Day Quote-to-Close Build >
A custom quote and pipeline...
#holidaychallenge2025
The tool I’m enjoying most right now is Higgsfield. Not because it’s flashy, but because it integrates well into a broader system where content and identity don’t fragment.
That’s why I’m using it to generate my AI twin.
Other tools I’m actively working with:
...
Why opportunity stages are where revenue control really starts
Most revenue risk enters the business at the opportunity stage, not at invoicing.
That’s where assumptions are made.
That’s where scope quietly expands.
That’s where margin is often implied, not enforced.
The system I’m...
