Lori Callum
Automated internal systems with clear process flow + control
New to Contra
Lori is ready for their next project!
RIP to the quote that died in an inbox đź’€
A deal didn’t get lost in the CRM.
It got lost in the gap between “sent” and “approved”.
Account manager built the quote.
Director was travelling.
Client asked for one change.
Version two went out before version one was signed off.
Two weeks...
I designed and built an end-to-end sales system inside my client’s Microsoft tenant.
Account managers log in on desktop or mobile to create opportunities. These feed a live pipeline that updates automatically.
When an opportunity is marked Qualified, it moves into the Deals...
I’ve been having the same conversation with a lot of teams lately.
They’ve added AI.
Work is moving faster.
But things don’t feel clearer.
Approvals still stall.
Handoffs still break.
People still fill the gaps.
That’s what this short PDF is about.
Why AI Doesn’t Fix...
I think AI Twins are having a quiet main-character moment 🪄
These aren’t just pretty faces.
They are digital brand muses.
I use them in:
• landing pages
• ads
• email flows
• product visuals
• social posts
So instead of a brand looking different every time, it shows up with the...
Revenue does not break at the sale. It breaks inside the operation.
Billing gaps.
Idle capacity.
Manual handoffs.
Service delays that quietly turn into churn.
The 1st issue of my new newsletter "The Revenue Operating System" looks at where revenue actually leaks inside...
lnkd.in
Where Revenue Actually Breaks in Operational Businesses: Logistics Industry
An executive analysis of where revenue leaks inside logistics operations, from billing errors and idle capacity to delivery delays, and how system design…