Lori Callum
Automated internal systems with clear process flow + control
New to Contra
Lori is ready for their next project!
RIP to the quote that died in an inbox đź’€
A deal didn’t get lost in the CRM.
It got lost in the gap between “sent” and “approved”.
Account manager built the quote.
Director was travelling.
Client asked for one change.
Version two went out before version one was signed off.
Two weeks...
I’ve been having the same conversation with a lot of teams lately.
They’ve added AI.
Work is moving faster.
But things don’t feel clearer.
Approvals still stall.
Handoffs still break.
People still fill the gaps.
That’s what this short PDF is about.
Why AI Doesn’t Fix...
This article examines where value leaks after contracts are awarded, not due to poor intent or weak decision-making, but because of how the system itself is structured.
It names a familiar pattern many procurement heads recognise: short-term savings that later surface as...
linkedin.com
The False Economy Loop Inside NHS Procurement
how NHS procurement decisions create false economies, why value leaks after contract award, and where system design causes revenue and cost instability
I designed and built an end-to-end sales system inside my client’s Microsoft tenant.
Account managers log in on desktop or mobile to create opportunities. These feed a live pipeline that updates automatically.
When an opportunity is marked Qualified, it moves into the Deals...
I think AI Twins are having a quiet main-character moment 🪄
These aren’t just pretty faces.
They are digital brand muses.
I use them in:
• landing pages
• ads
• email flows
• product visuals
• social posts
So instead of a brand looking different every time, it shows up with the...
