pro
We branded a dog pee pad. On purpose.
Mood makes hygienic training mats for dogs. It's the most forgettable product in the pet aisle, the thing you buy without looking and hide in a corner. That was the brief, and the opportunity. The more invisible the category, the more room to...
I've been overthinking what to share here.
Every time I opened Contra, I felt like I needed the perfect case study, the perfect insight, or something groundbreaking to justify posting. So... I ended up posting nothing.
Meanwhile, I kept seeing incredibly talented people sharing...
