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I've been overthinking what to share here.
Every time I opened Contra, I felt like I needed the perfect case study, the perfect insight, or something groundbreaking to justify posting. So... I ended up posting nothing.
Meanwhile, I kept seeing incredibly talented people sharing their work, supporting each other, exchanging ideas, and building genuine connections. It reminded me that platforms like this aren't just portfolios, they're communities.
So I think it's time I show up a little more.
Over the last few years, my studio, Carthagos, has had the privilege of helping founders across AI, robotics, healthcare, fintech, aerospace, and many other industries turn ambitious ideas into brands and digital products. We've worked with startups raising their first rounds, companies preparing for IPOs, and everything in between.
But beyond the launches, there have been countless iterations, lessons, failures, pivots, and discoveries that never made it into a case study.
I'd like to start sharing more of that.
The thinking behind the work. The process. The wins. The mistakes. The messy middle that's usually far more interesting than the polished ending.
To kick things off, my first post will be something very close to home: the rebranding we're currently doing for Carthagos.
After years of helping other companies evolve, it felt like the right time to turn that same lens inward. I'll be sharing the journey as it unfolds—the decisions, explorations, and reasoning behind the new identity.
Looking forward to learning from all of you along the way. 👋
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand Identity for Propane
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
Yooo this visual language is great🔥
Just crossed $10k earned on @Contra HQ 🔥 - and this case study is the project that got us there. 💸
Pink, bold, unapologetic - see how we built it 👇
Huge congrats on hitting $10k well deserved! The project feels bold, confident, and really memorable. Love how the visual direction stands out without losing that polished feel 🔥
You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.
That’s a post-mortem, not a strategy.
We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.
Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.
If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.
I have to say, You leave an ipression everytime you appear in my feed. You have got great taste Daniel💪
