Leonardo Vieira

Healthcare tech is where good design goes to die.

I think we're all tired of sterile blue, stock photos of smiling doctors, acronyms stacked on acronyms. The category trains you to expect cold and forgettable.

MTI was a chance to do the opposite.

MTI makes lung function testing...

We branded a dog pee pad. On purpose.

Mood makes hygienic training mats for dogs. It's the most forgettable product in the pet aisle, the thing you buy without looking and hide in a corner. That was the brief, and the opportunity. The more invisible the category, the more room to...